Many of the organisations we speak with think that if a font is both readable and accessible then it’ll do just fine for their website.
However, there are so many different styles and online font tools available that sometimes you need to think outside of the box. A different font could actually fit better with the current design of your website, work well at mirroring your brand’s values, or just look much more pleasing on the eye than run-of-the-mill fonts like Arial or Times New Roman.
There are hundreds of thousands of different fonts available to download from the Internet that can be used within programmes on your computer, such as Word or Photoshop for instance. However, the web doesn’t work the same and you can’t just build a website with whichever font you please.
But there have been a lot of changes in recent years, which provide web developers and their clients with much more freedom than ever before.
The Web Open Font Format (WOFF) is becoming a standardised format for some (but not all) web browsers. It will enable developers to use a range of fonts online if they convert them to WOFF and use HTML and CSS code to add them to websites.
Of course it’s not just the web you need to be considering when it comes to the future of fonts, it’s also how the web looks on other devices, like mobile phones or tablet computers. Some web font services offer special support for mobile browsers, so make sure you stress the importance of mobile browsing to any developer you talk to.
Here at Codastar web design london we know what makes a website look good, but we also know what makes it work well regardless of the browser or device you’re using. So, get in touch with us if you want to know which fonts you should be using and why.
Image via 1001 Free Fonts Carbon Block Font.