What are squeeze pages?
Squeeze pages can differ depending on which web team has created them, but they are often single pages which have been made to gather opt-in email address details from visitors.
Here’s an example of a squeeze page:
In order to entice people to enter their details squeeze pages often contain images, colourful text, catchy teaser copy, testimonials and a free compelling offer.
You’ll rarely find any links to external pages. They tend to be a “single page” website fully engineered to get the visitor interested in the offer and providing their email address.
Marketers also entice people by offering them more access to information, products, download links or other websites once they’ve entered their details.
Squeeze pages often offer things that are really enticing and free and make a big promise, such as “I will show you in minutes how you can master the tricks of the best guitarists in the world” for example and really push these benefits and promises.
Many also offer access to a “revealing secret” to give you the same success in what they’re selling. To do this many employ video and audio narrative features so people who have allegedly tried it themselves can give you the real story.
A range of products and services are often found on squeeze pages, particularly e-books, Books, DVDs, software and seminars.
Some squeeze pages comfort users by giving them information about how their details will be used, reassuring them that they won’t be sent lots of spam, or their email address won’t be passed onto third parties. Many also make the visitor feel like there’s nothing to lose by signing up their details.
Why do web marketers use squeeze pages?
The main purpose of having a squeeze page is so that web marketers can collect details about the people that visit their website and it’s a way of building a great list of prospects and offers a good conversion rate in registration to sales.
Direct marketing has always relied on having a list of prospective customers with which to communicate with and squeeze pages attempt to collect this kind of list, but for the web. They can then use this list to send visitors product information and communicate with them via email marketing.
Squeeze pages are also very cheap and easy for a web team to quickly set up, meaning there’s not much commitment involved.
What are the downsides of using squeeze pages?
Although many squeeze pages are used by legitimate marketers, there are some that are used by spamming websites, to get email addresses and then send a large amount of irrelevant material through to the unlucky recipient. Often these squeeze pages get a bad name because the offers, products and services they describe is often seen as far too good to be true. Many also play on people’s naivety, by offering say weight loss advice or tips about how to get out of financial trouble.
It can definitely give your product a bad name if you’re associated with these scam websites, so the key point is be enticing but don’t lie to visitors!
Squeeze pages are great online marketing tools, offering a high rate of data gathering and sales conversion as long as your claims and offers are genuine.
Here at Codastar we can tell you if a squeeze page is right for you, build one that works and even help you use all of the information you gather to start an online marketing campaign further down the line.