If you’re a small UK business seeking to break out of your market niche into more sales, the first thing you’ll need is an e-commerce website design model organised around a sensible SEO approach. ‘SEO’ is one of those abbreviations among a vast number of ‘cyber terms,’ but if you don’t learn any, learn that one: It stands for ‘search engine optimimsation’.
SEO — The opposite of ‘shut everything out’…
With the millions and millions of web pages competing ‘in the wild’ for Google’s (and other search engines’) attention, SEO is analogous to a magnet with its positive pole seeking to attract a search engine’s negative pole. The web designer (and contributing bloggers) have to achieve a design balance between sufficient text content and a user interface that takes the potential client right to the product or service with graphic based information, videos et.
The SEO ‘magnetism’ is via the search result page and is through a judicious use of words and phrases. Those words and phrases are the keywords on the website and they have already been tracked by search engines as the ones customers typically use when doing the millions and millions of web searches for products, services and information. So, text content still matters!
Judicious SEO vs. overstuffing…
Repeating SEO terms over and over in any web site in an attempt to gain a high place on a Google search page won’t work. In fact, in an article on Search Engine Land last March, ‘Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimised” or “overly SEO’ed”‘. The idea is to give web sites with the best content a better chance of a higher ranking than sites that go overboard with SEO.
Content integration is better.
Any understanding on web marketing has to be based on design integration that includes sensible SEO and how social media (Facebook, etc.) helps ‘stir the pot’ in a more prominent web presence. Once a website starts drawing customers, the web site has to display its wares in a way that will take the customer directly to the product or service that the SEO term attracted and close the deal with a user-friendly interface that doesn’t scare the customer off.
Where Facebook fits in…
Facebook design specialists know that this worldwide social platform can serve as a fantastic ‘mini-website’ that hooks new customers and their friends. Facebook can also be a platform for ‘high-end’ graphics with banners and a dynamic time line design that displays your company history and accomplishments. You can embed content-rich media and apps and for added value integrate Facebook with feeds from your main website.
Where we come in..
Codastar can be your partner and guide to an optimised web presence. Contact us and see how our expertise in creating a strong online presence can help you increase sales