How Google Social Search is Impacting your Marketing Strategy

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We wrote a little while ago about the impact of the new Google “Search Plus Your World” will have as an on your marketing strategy, but today we wanted to look a bit closer at how Social Search in particular is affecting your longer term plan and overall affecting your potential revenue as a business.

How to optimise headlines for better SEO

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When we talk to businesses about writing headlines, whether it’s for a section of their website, a blog post or a press release, we often find that people want to use far too many words. Yes, it’s important that anyone visiting your website or reading your copy is correctly informed, but the shorter, snappier headlines…

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Analysing your Analytics

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It is well renowned in today’s digital market that to any organisation, consumer analysis is crucial to building a successful marketing and sales strategy.  But with a recent study by Marketing Week showing that a shocking 29% of marketers admitting to making fewer than a quarter of their decisions based on facts and data, are…

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How to make your video content SEO friendly

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To ensure your content ranks highly in Google and has been fully optimised for search, it’s important to not just concentrate on text, keywords and blog posts, but to think about how you can make your videos SEO friendly too. Not only will your videos show up when people search within YouTube, they also appear…

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Google doesn’t like aging websites

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Search engine optimisation (SEO) is a crucial consideration for any business or brand that has a website. SEO actions aims to get your online assets rank as highly in Google as possible for the range of searches relevant to your business, which is vital to drive more people to your website and ultimately grow your company.

How to optimise images for search

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When many companies consider building their online presence they put a lot of focus on the words they’re using on their blogs and websites. It’s important to carefully select keywords and work them into text in order to help rank highly in Google when people come to search for related terms. However, although these words…

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