Surviving the Google Penguin Update.

Posted by & filed under Codastar News.

As you may or may not know, Google Penguin hit the webisphere in April , shaking up business and company websites here there and everywhere. Although the exact algorithms are a closely guarded secret at Google HQ, they have made clear that the overall update was focused to target those that violate the quality guidelines…

Read more »

The impact of social search on your business

Posted by & filed under Codastar News.

Last week, The Telegraph reported that Google’s social search has now been launched across 19 other languages. But what does this mean and why should businesses care? Despite the fact social search has been recently rolled out in different languages, in actual fact it’s been available in the UK for the past few years. However,…

Read more »

Why creating unique online content is important

Posted by & filed under Codastar News.

There are many reasons why original and unique content is important when you’re setting up a website or maintaining a regular blog. Firstly, Google knows when you have re-published content, then there’s also a range of software available to find duplicate content elsewhere, regardless of the size of your website or where in the world…

Read more »

How to Get the Most from your Landing Page

Posted by & filed under Codastar News.

Its a tough time out there, financially speaking. Campaigns are cut, budgets belted, and “money management” seems to be on the tips of everyone’s tongues at the monthly meetings. In the past, websites were built, and clicks were sent directly to the homepage of said site. Nowadays, companies invest thousands of revenue into tailored and…

Read more »