Understanding Google local search marketing

Posted by & filed under Codastar News.

Google is a global search engine, but increasingly search professionals are noticing that more and more people are using Google for smaller, local searches. Instead of just searching for “restaurant” which would show millions of results, users search for “restaurant London”  or something more specific like “restaurant Kensington and Chelsea” or something even more specific,…

Read more »

The Do’s and Don’ts of Video Content:

Posted by & filed under Codastar News.

Images and photos (although still important and relevant) are very much a thing of the past in today’s digital age – with video and the use of You Tube ranking number 1 for important content – with  24 hours of video uploaded every minute, and 2 billion videos being watched each day. But how do you put…

Read more »

Maximising your SEO for Mobile Search

Posted by & filed under Codastar News.

In the space of just three years, mobile’s proportion of web traffic has grown by more than 1,200%. If you take into consideration that this figure doesn’t include the use of tablets (therefore it realistically being significantly higher and on the rise month on month) the importance of these figures speak for themselves. If you…

Read more »

All You Need to Know About: Pinterest

Posted by & filed under Codastar News.

Pinterest is the fastest up and coming social platform on the webisphere today (On no! Please not another one we need to keep up with I hear you say..), becoming a booming success almost overnight, but what actually is Pinterest? And how can it benefit you and your business? We’ve put together some key points…

Read more »

Tag Clouds: All you Need to Know

Posted by & filed under Codastar News.

When you visit a website, do you see a list of seemingly random keywords and phrases in different fonts and colours?  That is what is known as a ‘Tag Cloud’. A Tag (according to Wikipedia) is“a (relevant) keyword or term associated with or assigned to a piece of information (e.g. a picture, article, or video…

Read more »

Is Affiliate Marketing Right For You?

Posted by & filed under Codastar News.

The affiliate marketing model is a method whereby one business rewards another business for sending them customers, visitors, and/or sales. The reward usually consists of a percentage of said sale, namely in the form of commission. In the right markets, there is great potential to make a lot of money – but is it right for…

Read more »

How To Set Up a (Successful) Company Blog:

Posted by & filed under Codastar News.

Everyone you know probably has one, and everyone you know is probably talking about one in particular. Even you will have one you like to peruse from day to day. But what  makes a successful Blog? And how do you apply this success to your company’s online presence? There are many do’s and don’ts on…

Read more »

What LinkedIn’s New Tools Mean For You.

Posted by & filed under Codastar News.

With LinkedIn by far the most popular ‘professional’ social network for business and with over 100 million members, its not hard to see why.  And with two great new features in the near future to keep us as interested as ever.  So, with the excited soon to be launched additions, here is everything you need to…

Read more »

Facebook Changes for Businesses

Posted by & filed under Codastar News.

So, it’s official. Facebook have implimented timeline across the board, shaking up business pages up and down the country .  But what do these changes mean for your business page?  We’ve put together some of the main changes that you simply need to know to make the most of this social media medium: