5 Simple Steps to Optimise Your Google Shopping Feed.

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With all the changes over at Google HQ recently, as a business it can be pretty hard to keep up and know what’s what when it comes to retailing. Where do you even begin? We’ve put together 6 simple steps to guide you through Google Shopping, and how to make the most of your brand.

Payvment: Understanding Facebook commerce options

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Many businesses with Facebook pages write about the products and services that they offer on the social network so fans can find out more about their companies. They then include links through to their external websites, so if someone wants to find out more or even purchase something, they can do so quickly and easily….

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Is Affiliate Marketing Right For You?

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The affiliate marketing model is a method whereby one business rewards another business for sending them customers, visitors, and/or sales. The reward usually consists of a percentage of said sale, namely in the form of commission. In the right markets, there is great potential to make a lot of money – but is it right for…

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The Importance of E-Marketing

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Is your Email Campaign Having a Mid-Life Crisis? There are hundreds of ways to communicate in today’s digital society, and with ’email’ turning 40 this year, many companies have let their e-campaigns slip whilst focusing on the more ‘with it’ online channels. However with 60% of companies sending over 500,000 emails each month (Email Marketing…

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The rise of social commerce

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Social commerce is basically the use of social networks like Facebook and YouTube to talk about and ultimately sell products. It can include many different things, such as customer ratings and reviews, referrals and social shopping tools. The term has been used for several years within the online industries but only in the past year…

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