Analysing your Analytics

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It is well renowned in today’s digital market that to any organisation, consumer analysis is crucial to building a successful marketing and sales strategy.  But with a recent study by Marketing Week showing that a shocking 29% of marketers admitting to making fewer than a quarter of their decisions based on facts and data, are…

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Facebook and your privacy

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There’s a general misconception that to use Facebook as both an individual or a business requires you to give away a lot of your personal details. In actual fact, you have a great deal of control over which information you share with Facebook, as well as which information you share with other Internet users. Facebook’s…

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Why you need to understand Google Analytics

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Many organisations spend time setting up a website, adding content and expecting visitors to like what they find. Some receive great feedback and can promote their business and even sell products and services this way. However, there’s only so much you can gauge from this kind of one-way interaction and it’d be much more beneficial…

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