Touch Down! Pay-Per-Click Landing Pages

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Pay-per-click advertising is a formidable tool for getting your business and products to appear in users’ search results. Firms spend thousands of pounds a month on running these campaigns – they’re that valuable for generating business. That is, they’re that valuable if they’re effective. An awful lot of PPC campaigns fail because the company sets…

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Everything You Need to Know About: Google Shopping.

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Earlier this year the big bods at Google HQ announced that Google Product Search (US) and Google Merchant Centre (UK) will merge and rename itself to “Google Shopping”. We’ve had a little bit of warning of course, if you have seen the below image. However if like us, you tend to dismiss and continue with…

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Game of Google Thrones – The Battle for Retail.

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Until recently, all was calm in the realms of retail – peaceful, tranquil, not a White-Watcher or Wildling in sight. However, in their infinite (?) wisdom (??), Google have descended from their throne and declared war on their civil serving subjects.