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We all love our grandparents, and they all taught us a thing or two growing up. How we shouldn’t bite our nails, how carrots help us see in the dark, and how finishing our dinners will make us big and strong! (Not all of them are strictly true, but still….)

With the talk of late of Politicians causing ever the uproar by commenting rudely on fellow colleagues and constituents, and many a footballer putting their over-priced football boots right in it, we decided here at Codastar it was time we reflected on our childhood lessons and help these poor people out.

We’ve delved into the internet (and around the office) to put together our top tips on how to improve your social media ‘netiquette’, by remembering the cries and catchphrases of our younger days, and how to keep your social platforms (be them personal or professional) squeaky clean.

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Despite not being fully integrated into Twitter, their new service ‘Vine’ seems to have taken off rather well (although whether its because its shiny and new or because it has a really shot at a social standing we shall soon come to see) and everyone (business or otherwise) seems to be taking a hand to it and seeing how it works.

If you find yourself in a muddle, and tangled up in Vine(s), here’s our handy little guide with everything you need to know about it – for overall and for business. Read more »

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The world of digital marketing has become increasingly competitive over the past few years, and as of late it has taken its biggest hit yet. Not from other agencies of course. Oh no. There has been a disturbance in the force.

Google have gone to the dark side, and on top of their ever changing algorithms, have increasingly introduced their ‘not provided’ notification. Read more »

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More and more users are accessing our websites from more and more devices – meaning more and more websites are being left to the wayside when it comes to having a mobile design for their website.

Without a Mobile Website Design or Mobile strategy, quite simply – your website will sooner depress than impress any customers that come a-calling. So how do you rectify this? Follow our top tips below of course!

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Competition is always at a high when it comes to Facebook marketing, and it is apparent that whilst the overall social strategy is important, each and every individual post is an art of marketing in itself.

So how do you create the perfect post for Facebook? Well, there are a few ways – and we have put together a four point plan to put your business and brand at the forefront of Facebook’s everywhere.

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“We Currently Do Not Support the Location”

Does this phrase sound familiar to you? If so, you have been hit by one of the biggest bugs that Google (specifically Google Places, now Google+ Local) has had in a very long while. Countless small businesses across the web have been affected, with very little being said by those in the know about what is being done (ie. Google).

We’ve put together exactly what there is to know about the bug, and how to counteract and fix it should it be an issue with your business.

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Its been a whirlwind of a 12 months for Facebook, with a complete look and advertising overhaul it is a wonder any of us can land on our feet when it comes to promoting our business and brand. Fear not, fellow Facebookers….we have put together the 5 main ways of on-page advertising on this savvy social network:

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With the launch of Google Adwords Express not so long ago; it was dubbed as “the easiest way to advertise on Google”. It was a simple concept; everything is managed automatically and ensures your ads are only being shown to those that are looking for exactly what you have to offer. So if you’re a Wine Store in Wolverhampton, and someone from the area is searching for wine – you will undoubtedly be displayed in their results.

But what else is there to know? Here is our round-out of Adwords Express and everything you need to know about this infamous advertising alliance.  Read more »

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Unfortunately, the majority of us can’t put together smash viral hits overnight a la “Gangnam Style” (which is now currently the most watched video on YouTube), however, no matter what your business (or dance style!) you can still be a video success – especially so when it comes to being ‘pinteresting’ on Pinterest.

Here are our top 5 ways of making the ultimate in shareable video content on the internet.*

*panic not, dear readers! None of them involve crazy dancing. At all. In the slightest.

pinterest for business

#1. Unique Content.

One of the most unique aspects of Pinterest is, well, itself. It has a unique branding and image, and on the large part, a unique band of users too. Try to refrain from posting content to Pinterest that has already been reeled out on Youtube (you can share content of course, but don’t let it be the be-all-and-end-all of your campaign).

By providing unique content and video campaigns that are solely for the use of Pinterest users, your brand will create a group of users that will follow you specifically to see what you have to say/see/do on a regular basis.

Create specific Pinterest campaigns that are only advertised on other networks (“Did you know we have a Pinterest page/competiton? *URL*”) but only used and promoted fully onsite.

#2. Video Pin Boards.

An easy trap to fall into is to create one generic video board entitled “videos” within your Pinterest profile. It is safe to say that this is best avoided at all costs. Be specific in your boards and tags, pairing themes and like-minded content with keyword rich descriptions.

Users are far more likely to click on boards entitled “Our latest Customer Cocktail Creations (videos)”  or “Company Charity Challenges!” instead of just”Company Videos” which sounds corporate, boring and unimaginative. If you find you don’t have enough content to pair together – then this is a perfect opportunity to start creating even more to fill up your boards!

#3. Thumbnails Images.

We, as humans, are a sucker for an inspiring image or a perfect photo – and the use of such is no different on Pinterest.  Pinterest in itself is all about imagery and video – so don’t forget the use of yours.

Create eye-catching images to accompany your videos, as one of the first things people see it will draw people in and increase your chances of pins and click-throughs.

#4. Ease of Pinning/Re-Pinning.

Much like every other social network, the essence of sharing largely depends on the ease of doing so.

When including ‘share’ options on your videos (as well as content and website), always remember to have a “pin this” social sharing button. As well as this; include a call-to-action at the end of your videos, such as “pin this video to Pinterest” to encourage users to share your content.

#5. Interactions.

The most effective way to increase social sharing and build social momentum and pins is to interact and repin other videos. Network and build connections with similar businesses (who are not in direct competition of course) such as a florist to a well known wedding venue, or a vineyard to a well known food/drink blogger. By interacting with others you increase your own coverage on the network, encouraging others to follow suit and share yours in return.

Remember; Pinterest has generated more direct social sales than Facebook this year alone, and with more than 23 million unique visitors in July 2012, without a video strategy on this   super-strong social network; you really are missing out.