Earlier this year the big bods at Google HQ announced that Google Product Search (US) and Google Merchant Centre (UK) will merge and rename itself to “Google Shopping”. We’ve had a little bit of warning of course, if you have seen the below image. However if like us, you tend to dismiss and continue with whatever it was you were doing, you’re left pretty much in the lurch now the program is in full swing! Read more »
With all the changes over at Google HQ recently, as a business it can be pretty hard to keep up and know what’s what when it comes to retailing. Where do you even begin?
We’ve put together 6 simple steps to guide you through Google Shopping, and how to make the most of your brand. Read more »
Okay. So you’ve just started a business, a group, a discussion. Now what? You head on over to Facebook, with the idea of creating the perfect place for excitement and extravaganza. But… which do you chose? Which page is the most suitable, the most flexible; the perfect profile page?
It can be a bit of a minefield when you first join up, so we have put together a little guide for you to help you along your merry Facebook way…. Read more »
They are well on their way to making 2013 the “Year of Youtube” with yet another redesign, but this one seems set to stay!
Available to all users after a trial to a select few (with full roll-out to brands in the Summer), the new look layout is one that is suited to all devices, as the trend for its use on mobile and tablet rockets day by day (and one that will only ever increase for many years to come…)
“So what is really new?!” we hear you cry – and for good reason! At first glance, it may not seem aesthetically all that different, but once you start exploring and engaging, there is a lot more that meets the eye. We have put together the 5 key things you need to know about YouTube’s new look. Read more »
Clean 4 You came to Codastar with the view to “clean up” their social platforms, to remain competitive in an increasing competitive industry.
First up was their Facebook page, with a cover banner and “About Us” tab. The new look gave them an eye-catching page with a comprehensive covering of all their services and customer testimonials – an important aspect of a customer-centric industry such as cleaning.
The cover design lent itself well to the other networks (Twitter, Linkedin Services and Google+), creating a unified look across all the networks.
Linkedin was developed with a variety of ‘services’ available to customers, a network that is all too often neglected by business, but can now be used as a key tool for customer generation and networking.
Twitter and Google+ are both maximised on the large visual nature of the profiles, including clear calls-to-action in their covers and backgrounds.
By creating investing in their social networks, and creating one consistent image across all platforms, Clean 4 You have a professional branding socially, encouraging cross network communication for all their customers – old and new.
There has been a lot of talk in the digital press recently about EdgeRank, the good, bad, and of course the downright ugly side of the back office Facebook analytics. With this in mind, we have put together the definitive guide to EdgeRank with absolutely everything you need to know from its positive pro’s to the pitiful problems. Read more »
“Extra, Extra, Read all about it!”
This year really seems to be the ‘Year of Google’ already, with multiple updates and changes – its a wonder anyone can keep up (or perhaps maybe that is their rather secretive point?)
Google have recently announced the ability for companies to offer users a single point of access to their application – similar to Facebook Connect/Facebook Social Plug in – allowing users to view a simplified sign-in outside of Google when installing/using apps for Android or iOS. Read more »
Until recently, all was calm in the realms of retail – peaceful, tranquil, not a White-Watcher or Wildling in sight. However, in their infinite (?) wisdom (??), Google have descended from their throne and declared war on their civil serving subjects. Read more »
Lets face it, many of us love a “next big thing” – be it in social media or otherwise, and Vine has taken off for business – massively (if you’re still a little unsure about Vine as a whole, why not check out our blog post giving you the low down on everything you need to know?). Of course, with so many people piling into the latest marketing must-have, how can you make sure your brand will stand out in the crowd? With only 6 seconds to play with, how do you get it right? We’ve put together 5 great examples of how big businesses are recording like rock stars, and some tips on how you can make your own mark. Read more »