Tis’ almost the season to be jolly; and with us all being so jolly, it is also the season for increased social engagement!
At this time of year, we all celebrate of course with our friends and family in person, however now – with Social Media becoming an increasingly large part of our lives and Business becoming more and more informal and ‘friend’ like in its engagement, people will want to celebrate with you too.
Put simply, Social Media drives Holiday e-commerce, so here is how you and your little elves can stay on top of your competition:
The Holiday Seasons is a gift to businesses, and provides the ultimate in opportunities to engage with your customers. Using your social networks correctly, you can give a little back with deals to say ‘thank you’ to your existing customers, and a ‘hello’ to new ones with specific special campaigns.
So why focus on your Social Media? Well, last year, sales site Fab.com reported more than 50% of sales from Black Friday through to Cyber Monday (November 23rd-November 26th) came from people who joined via social sources, half of which were people who joined the site via Facebook. With online holiday shopping expected to reach $54.47bn this year, isn’t it time for you to start getting Seasonal with your Social?
Seasonal social campaigns and increased engagement are imperative at this time of year, especially for staying in front of price-driven customers who tend to slip on their loyalties for the next big bargain.
“Deck the Social Media Channels…” (fa-la-la-la-la..etc)
Step one in getting into the e-festive-commerce spirit – sprucing up your social media networks.
As you can see with the image above, you are only limited by your imagination (and a few little Facebook regulations) with ideas to create a seasonal social site to promote products, seasonal or otherwise.
Ruzzies (as used in the image above) are “Children’s Champions”, using a range of characters and inspirational letters to support children through various difficult situations they may encounter in life. Whilst this is an annual product, they have added a Seasonal twist to their product as well as their page.
When you see a visually stimulating image, when it comes to social media, you are inclined to share it with your friends and family. So, with a strongly designed Facebook Business Page, you will be well on your way to catching the eye of customers who may not have frequented your page in a while, and remind them that you are there.
As well as being aesthetically pleasing, the great thing about Seasonal Social Pages is that goes that extra way in Humanising your brand (we’ll look into this more a little later).
Professional Pages as always are essential when it comes to design work; and we are just the people to talk to. Give your Social Networks a makeover with a Seasonal Flair, to find out more about Social Media Design for the holiday season, check out our current offers.
Seasonal Sales and Gratifying Goodwill.
With Christmas fast approaching, people WILL be spending money, you saw the facts. The question is, are they going to be spending it with you?
Combining a bit of festive cheer into your promotions and exclusive offers to your fans will stoke that festive excitement; which when it comes to Christmas, helps add to the virility of your campaign. With the right campaign, the large scale word-of-mouth traffic to your business page and website will not only hook the one time fly-by shoppers, but will put you in front of a whole new audience, ones that if engaged with correctly, can become fans (and in turn customers) for the rest of the year.
The easiest and simplest ideas for Facebook-commerce is a ’12 days of’ type giveaway, competition, or discount, or ‘Gift Idea of the Day’ with a discount attached to that particular product for 24 hours or similar.
Tailor your promotions to your business and your products and services. With the right spin, your Facebook Page will Sparkle.
(Holiday) Cheer-Filled Content.
The Holiday’s is a great excuse to kick back the office chair and engage on a more informal level with your followers and fans. As we mentioned earlier, this is the opportune moment to humanize your brand, and for your followers and fans to see past the logo and see ‘you’.
Give your customers an insight into life at your company, and show them that the festive cheer runs through your company, and not just a front for your Facebook.
Show off office decorations, or a group Christmas photo. Let them see the charitable work and your generosity throughout the festive season for local funds or causes.
Take the opportunity to post a mix of content; of course stick with your usual posts, promoting campaigns, discounts, news of the day, but include shareable content – funny pictures, an article that fits the festivities and will encourage users to comment.
Consumers seek personalised interactions on social networks, so give them what they want – be Personable! Fans will appreciate your products and services when your profile icon next catches their eye – not just at Christmas, but all year round.