Facebook has launched an official guide for businesses hoping to make the most of the social network.
Despite Facebook allowing businesses to sign up for pages and buy ad space for some time now, last week it set up Facebook for Business, a dedicated area containing information and how-to advice about setting up pages, ads and sponsored stories, as well as adding plug-ins and apps to external websites.
The social network hopes this will help businesses who haven’t already signed up to Facebook to start using it more (check out out Top 10 reasons why your business needs Facebook right now!) or give more value to those who are using it already.
Here’s a quick look at the different sections, what they include and how they can help you:
This section of the guide provides businesses with information about how to set up a page, devise a strategy for that page moving forward, build a community and encourage engagement later down the line.
Of course one of the first things you need to consider when setting up a page is how it’ll stand out from the rest already out there. Here at Codastar we have a portfolio of Facebook page designs for you to browse through, as well as an exclusive Facebook page design offer to get your business up and running now with a branded Facebook page that stands out, is consistent and has plenty of calls to action.
This section is for businesses who feel they want to do more than set up a page for their business, they want to advertise their page, business and services on the Facebook platform.
This section of the guide provides businesses with information about identifying your goals, so whether the reason you want to set up advertising is because you want to increase fans, drive engagement or increase sales of your products and services.
Facebook ad campaigns then involve targeting the right people, designing the right ad and managing your budget throughout the process.
At first understanding ads on social platforms can be a bit daunting, so if you want anything explaining in a bit more depth when it comes to Facebook ads, or you want to experiment with ads on other platforms, such as YouTube, then get in touch with one of our team and we’d be happy to help you choose the right ad campaign to suit you.
Sponsored stories are small snippets that tell you when a friend has ‘liked’ a brand, this can show up in their feed or in the right-hand sidebar on the Facebook home screen.
There are four different purposes for sponsored stories, including acquiring more fans, engaging with more people, driving in-store traffic and increasing app engagement. You can then handle your budget, in the same way Facebook ads work.
The Platform section of the guide deals with all kinds of external applications and plug-ins that businesses can utilise on external websites.
These include Facebook apps, ways to make the experience more social, creating a better mobile experience and making use of Facebook credits.
There are some brilliant step-by-step instructions in the Facebook for Business guide, but if you’re looking for a more tailored experience, then get in touch with one of the Codastar team today and we can advise you on anything from a Facebook page design to an overall social media strategy.