4 New Google services and why they matter

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One of the great things about online search giant Google, is just how innovative they are. It’s clear that all areas of the company are constantly striving to bring more products and services to its users, as well as continually improving the way everything currently already works. There are new services added to Google’s offering…

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How to make Facebook your referral network

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Do you depend on referrals from word of mouth and other kinds of recommendations to acquire new business connections and customers? Companies of all sizes across every industry find that a lot of their new business comes from a recommendation, whether it’s from an old customer, through networking organisations like the IOD, BNI and 4N…

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10 Useful home page design tips

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Many different online publications and web design agencies publish “rules” about the best ways to design a business’ website. However, it’s often not that simple and what might work for one company may not fall in line with the overall brand or objectives of another. So, we’ve written up a list of 10 useful tips…

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Contrast Rebellion: The importance of high contrast fonts

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It doesn’t matter how great your business is, what products or services you offer, or even how appealing the layout of your website looks, if the text isn’t readable then people are going to quickly click away and look somewhere else. There are obviously a range of factors that would make text unappealing for visitors…

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Understanding YouTube promoted video

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YouTube’s promoted videos feature enables anyone who creates video content to promote their videos across the whole YouTube platform, especially at the very top of search results and in the “suggested videos” sections. For instance, if someone searched for “cars in London” a video about your garage could come up at the top of search…

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How to merge Facebook pages

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If various people or agencies have helped you set up a social media presence for your business over the last few years, you may find yourself with more than one Facebook page. You then have to make a decision which to use, which can be irritating if both have a dedicated following. So, we suggest…

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Understanding website width and screen resolution

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What width should a website be? Unfortunately there are a lot of resources online that offer people differing information and statistics, so it can be hard to figure out what’s best. When you’re referring to the width, size and dimensions of your website, it’s important to make sure you understand the terminology that your web…

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Setting up a Linkedin company page

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In May we explored five ways for you to make the most of Linkedin, the biggest professional social network for businesses and individuals alike. We discussed ideas such as showcasing your services and getting your own personal URL. However, there are now even more options when it comes to representing your company on Linkedin and…

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Social media management and integration

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When we first talk with clients about using social media, they often worry they would need to be updating their social media accounts individually, even if they want to post the same information on all of them. However, this isn’t necessarily the case. There are plenty of ways to link up your accounts, so if…

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