How Google Social Search is Impacting your Marketing Strategy

Posted by & filed under Codastar News.

We wrote a little while ago about the impact of the new Google “Search Plus Your World” will have as an on your marketing strategy, but today we wanted to look a bit closer at how Social Search in particular is affecting your longer term plan and overall affecting your potential revenue as a business.

Measuring Your Social Media Data

Posted by & filed under Codastar News.

Its everywhere, everyday, and the topic of every conversation: Social Media. No doubt your company has a strategy for it, but is it working effectively? Do you really know what is happening past clicking the send/tweet/share buttons? As with all aspects of marketing, unless you measure your efforts, you are taking a virtual stab in…

Read more »

The Impact of Voice Search on Your SEO

Posted by & filed under Codastar News.

With over 4million iPhone 4s’s sold in the first 3 days of release (and iPhone 5 just around the corner) Siri and Voice search is now in the hands of a huge base of your clientele. Siri and similar are expanding onto other platforms and devices at an alarming rate, so with Voice Search being…

Read more »

How To Set Up a (Successful) Company Blog:

Posted by & filed under Codastar News.

Everyone you know probably has one, and everyone you know is probably talking about one in particular. Even you will have one you like to peruse from day to day. But what  makes a successful Blog? And how do you apply this success to your company’s online presence? There are many do’s and don’ts on…

Read more »

The Do’s and Don’ts of Video Content:

Posted by & filed under Codastar News.

Images and photos (although still important and relevant) are very much a thing of the past in today’s digital age – with video and the use of You Tube ranking number 1 for important content – with  24 hours of video uploaded every minute, and 2 billion videos being watched each day. But how do you put…

Read more »