A beginner’s guide to Twitter conventions

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Although the beauty of Twitter is that it’s fairly simple, there are many different conventions and ways to use it that most beginners won’t be familiar with. To get you off to a good start with Twitter, we’ve collected together a few of the top Twitter-related conventions we get asked about on a daily basis and…

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5 Ways to make your brand more friendly online

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When it comes to integrating an online or social media plan into your current communications strategy, it’s important to set targets, get high numbers of friends and followers and make sure everything you do online is consistent with what you’re doing offline too. However, because some businesses are trying so hard to do well online,…

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10 Ways to get more likes on your Facebook page

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A few months ago we wrote about the importance of viewing Facebook as your referral network. In this way a Facebook “like” is really important, as it shows even more people that certain users endorse your company and recommend you, driving even more referrals and business in the long run. Many Facebook users also view…

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Do you need to set up a Google+ page for your business?

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Google unveiled its new social network, called Google+ or Google Plus, back in June but until now only individuals could sign up and use it. Well, a few weeks ago Google+ became open for businesses to sign up and claim their pages too, so it’s important for those building an online presence to understand how…

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8 Top tips for YouTube small business marketing

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YouTube is an ideal platform for businesses of all sizes because it’s easy to use, free and has a huge audience and active community. Many large companies use YouTube really well as part of their online communications strategy. But don’t be intimidated if you own a small or medium sized business, because with the right…

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How Google finds and responds to duplicate content

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In the past we’ve discussed the importance of unique online content across websites, because if you duplicate any kind of content Google will be able to find it and could penalise your site in search rankings. But just how does Google find and respond to this kind of duplicate content?

How to optimise headlines for better SEO

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When we talk to businesses about writing headlines, whether it’s for a section of their website, a blog post or a press release, we often find that people want to use far too many words. Yes, it’s important that anyone visiting your website or reading your copy is correctly informed, but the shorter, snappier headlines…

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