How to protect the online reputation of your small business

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There are so many opportunities for small businesses to really make an impact online, whether it’s through a well designed website, regularly updated Facebook page or portfolio full of great work. We’ve worked with all kinds of businesses, from not-for-profit organisations to retailers to service providers to help them improve their online presence. So, we’ve…

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Making sure your employees understand your social media policy

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A lot of companies are now present on social media channels, particularly Facebook, Twitter and Linkedin. Some larger companies have a dedicated social media manager, in others the marketing team will send updates and engage with the community and in smaller businesses the managing director or one of the regular employees might tweet, update and…

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Google Analytics gets real time statistics

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Google’s extremely popular suite of measurement tools, Google Analytics, has had a number of revamps over the past few months, most notably with the introduction of real-time statistics and figures that give you instant information about who’s visiting your website and how they’re engaging with your social media content.

Creating a bespoke Linkedin company page

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We’re often asked how companies can stand out on Linkedin. Yes they can create informative pages with good content and links to external websites and social media channels, but what about on the platform itself?