Social media management tools: What is Seesmic?

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This week, as part of our social media management tools series, we’ll be looking at the benefits of using Seesmic. Over the past few weeks we’ve explored TweetDeck, which is a desktop and mobile application and HootSuite, which is a web-based dashboard. However, you can use Seesmic in whichever way you prefer. Signing up to…

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Social media management tools: What is HootSuite?

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This is the second post in a series about how to effectively manage your social media assets. This week we’re going to be exploring the basics of online management tool HootSuite. Like TweetDeck it lets you access different social networks all in one place and updates instantly, so you can keep on top of everything…

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Different ways to use social media

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Many companies realise the importance of social media, but don’t know where to start when it comes to thinking about which platforms they’re going to use and how they’re going to use them. Here at Codastar we believe that you can tailor your social media content to suit your needs and we’ve collected together some…

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Facebook and your privacy

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There’s a general misconception that to use Facebook as both an individual or a business requires you to give away a lot of your personal details. In actual fact, you have a great deal of control over which information you share with Facebook, as well as which information you share with other Internet users. Facebook’s…

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Social media management tools: What is TweetDeck?

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This is the first in a series of posts that we’ve written in order to give you an insight into ways to manage your social media activity. This week, we’re going to be looking at social media management tool, TweetDeck. TweetDeck is a personal browser that you can use on your computer or download to…

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Why your business needs WordPress

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There are lots of different options if you want to create a website for your business. However, WordPress is the most popular web publishing software because it’s easy to use, it’s very SEO friendly and most importantly it looks professional. Many people see WordPress as a blogging platform when really it’s often used to build…

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How to make your website more social and SEO friendly

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There are plenty of steps you can take to sign your company up to a range of social platforms. Maybe you think your customers would appreciate seeing regular blog posts, or a Twitter stream detailing everything your organisation is currently up to. However, it’s important to see the bigger picture when it comes to online…

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Why you need to understand Google Analytics

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Many organisations spend time setting up a website, adding content and expecting visitors to like what they find. Some receive great feedback and can promote their business and even sell products and services this way. However, there’s only so much you can gauge from this kind of one-way interaction and it’d be much more beneficial…

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Changes to advertising guidelines could affect online marketing

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Changes to the Advertising Standards Authority’s (ASA) remit means that advertising and marketing guidelines which perviously governed offline communications could change the way brands and organisations act and communicate online. The Committee for Advertising Practice (CAP) lays down rules for many different brands and organisations to follow and they’re often referred to as the CAP…

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