What is Google remarketing and why is it important?

Posted by & filed under Codastar News.

According to Google Adwords, remarketing is a feature of Internet-based advertising. Basically, it allows you as a brand, company or advertiser to display adverts across the Google display network to users who have previously visited your website. For instance, if someone has viewed a section of your website that details and sells your top services,…

Read more »

RMH Group

Posted by & filed under Codastar News.

This industry recognised provider of turnkey solutions operates on three basic principles: to provide solutions that are easy to use, work, and have that extra sparkle. With a creative an entrepreneurial work environment, RMH are expert problem solvers, delivering designs with added value. Codastar took advantage of RMH’s design focus, enhancing their website with a…

Read more »

Ablewight

Posted by & filed under Codastar News.

Experienced in chimney maintenance and un-blocking, Ablewight are one of the foremost chimney sweeping firms in the Cambridge area. With over 50 years of experience, this Guild of Master Chimney Sweeps member is well equipped to deal with a wide range of situations. Codastar have built Ablewight a clean website based around their existing branding…

Read more »

Why you need to consider your social media strategy

Posted by & filed under Codastar News.

There are thousands of brands and organisations currently using social media as part of their day-to-day communications or even customer service activity. Some are just testing the waters with a dedicated Facebook page, whereas others are successfully utilising all kinds of online tools. However, there are still many that are a little apprehensive about integrating…

Read more »

Facebook pages to become more social

Posted by & filed under Codastar News.

Last week, Facebook announced a number of changes to the design and functionality of Facebook pages. Although not all of these updates will be available until the beginning of March, it’s important that brands and organisations are aware of the changes and how they will affect the way they use Facebook and interact with users. After…

Read more »

The rise of social commerce

Posted by & filed under Codastar News.

Social commerce is basically the use of social networks like Facebook and YouTube to talk about and ultimately sell products. It can include many different things, such as customer ratings and reviews, referrals and social shopping tools. The term has been used for several years within the online industries but only in the past year…

Read more »

Top tools for blogger outreach and online PR

Posted by & filed under Codastar News.

Whether you want to outreach your products and services to particular bloggers, or just want to see who’s out there talking about you, it’s important you know how to look for blogs and then how to judge if they’re relevant. There are countless ways of finding blogs, whether it be through someone’s Twitter page, forums…

Read more »

Introducing HTML5 and what it means for you

Posted by & filed under Codastar News.

HTML is short for Hyper Text Markup Language and it’s the language developers use to construct web pages. HTML allows us to create structured documents by using many different tags that code and format all kinds of files, like text, sound and graphics. HTML5 is the next major revision to the way HTML works and…

Read more »

Recro Debt Management

Posted by & filed under Codastar News.

This week, our Web Design and Consultancy skills were called into action when we got a call from Recro Debt Management in Bushey.  With the motto that there is “life after debt”, their client-facing financial service is exactly the sort of business that we love to support. Recro’s key selling points are that they offer…

Read more »