Copywriting
“I can do it myself because I know my business. It’s easy, isn’t it?”
Many companies misjudge copy as the least important
part of the website. This misconception
often leads to project delays, as copywriting
is a highly time-consuming part of a web design project. Effective
copywriting requires a skilled wordsmith who can
dedicate time to composing perfect user and search
engine friendly text.
Well-constructed, clear user orientated copy goes a long way to making content easy to read – for the visitor. It is the “plain English” that informs clients that you are both competent and professional. Words read differently on the web compared to in print or in speech; paragraphs must be shorter, more succinct, and keyword-rich.
Good lead-generating copy will be easily digestible by search engines – the website is more likely to attract new customers through a Google search than a pretty Flash animation.
Codastar has dedicated copywriters who facilitate this process by visiting you and get you to simply “talk” about each page of your website. They will then write copy for your consideration and make all suggested amends.
Working with our copywriters often takes no more than a few of hours of your time, for an optimum result , and getting your website live & working for you without delay.
