Traffic statistics analysis & reports
Learn the meaning of what you say
It is useful to get a standard SEO report - which might include link submissions, current ranking, and month on month progress. It is even more useful to receive information on how the SEO process translates into site visits and business enquiries. After all, this is the point of a successful website.
Google Analytics and your website host's traffic statistics will be able to provide some information, but interpreting the data and understanding what the numbers mean requires expert and human analysis.
Codastar's analysis tells you:
- How many visitors come to your site
- Where they came from
- How they found you
- Which search terms they used
- Your bounce rate
- And, most importantly, your conversion (or success) rate. Note however that we can only calculate this if you keep a strict record of enquiries generated from the web – both through emails and phone calls)
The most valuable piece of information will be your conversion rate, as this tells you how efficiently traffic is turning into business. This is essential in helping you to improve your brand and web presence and the way it is presented to increase your conversion rate. If we run a Pay Per Click campaign alongside SEO work, the data can be equally difficult to digest without expert.
From this information, improvements on text, layout, or page content can be made to effectively increase your enquiry rate. Tweaking your offer, text, organisation of a page can have a big influence on your enquiry rate. Being able to monitor this closely and make small adjustments each month is how your site can be tested, measured, and improved on for optimal placement on the Internet.
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