When use Pay Per Click (PPC)?
"The problem with Pay per Click is when Google is the only company getting rich”
We regularly encounter companies who spend excess of £1000 per month on PPC alone with poor returns. This is a budget-dependent model that is vulnerable to bidding wars and rate increases. Most importantly, it does little to increase the value of their website, while increasing Google's profit margin.
Consumers see natural search rankings as a far less desperate attempt to win business, and therefore are less likely to trust those who only use PPC. With a fraction of the same budget, a company can secure natural first page rankings without relying on Pay per click to achieve a first page presence.
Pay per click can then be used to enhance this strategy and
highlight temporary site offers, alternate searches that cannot be
covered with SEO, test markets, and generally act as a complement to
You should aim to rank naturally on the first page of Google for your most relevant searches, and supplement it with PPC.
When to use Pay per click:
When your website is new
A complement to SEO
Short term promotions
Sales and special offers
Testing new markets & services
This is by far the best overall strategy to generate maximum return on investment and make PPC a profitable activity. Codastar can make a big difference to your pay per click campaign. Please get in touch for a chat.
Tell us your goals and see how we can help.
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