“SEO is all about generating business from your website. Effective SEO means you get more than you invested.”
The aim of Search Engine Optimisation (SEO) is to make your website visible to potential clients, and generate more business from your website. The process is to ensure that your website appears as high as possible (even first) in search engine results for your relevant search terms.
Example: An accountant in Harrow would probably want to be found when someone puts “accountant harrow” or “accountant in harrow” in Google.
SEO is the most cost effective way to generate RELEVANT traffic to your website for the searches that are crucial for your business. In fact, it is one of the cheapest and most effective forms of marketing. Over time, the SEO process adds value to your website and business . Your rankings get stronger and it becomes more difficult for your competitors to challenge you.
Think of SEO as a gently aged bottle of wine. Your website value will keep increasing as your rankings improve. Google sees your website as highly relevant to searches specific to your business and your potential clients see you as a “deserving”, “Google approved” leading business in your Industry.
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