The world of digital marketing has become increasingly competitive over the past few years, and as of late it has taken its biggest hit yet. Not from other agencies of course. Oh no. There has been a disturbance in the force. Google have gone to the dark side, and on top of their ever changing…
Posts Tagged: google adwords
Everything You Need to Know About: Google Adwords Express.
With the launch of Google Adwords Express not so long ago; it was dubbed as “the easiest way to advertise on Google”. It was a simple concept; everything is managed automatically and ensures your ads are only being shown to those that are looking for exactly what you have to offer. So if you’re a…
All You Need to Know About: Youtube Adwords.
As the second largest search engine, and the fact that internet video has seen explosive growth in the last few years, it isn’t a complete surprise that they have implemented a similar framework of Adwords tools similar to that of Daddy Google. So here is everything you need to know about Google AdWords for Video, and how…
What is Google remarketing and why is it important?
According to Google Adwords, remarketing is a feature of Internet-based advertising. Basically, it allows you as a brand, company or advertiser to display adverts across the Google display network to users who have previously visited your website. For instance, if someone has viewed a section of your website that details and sells your top services,…