Things move fast in the web world. Find out about the
latest technologies and trends, and how to make your marketing
budget generate ROI.
In the past we’ve discussed the importance of unique online content across websites, because if you duplicate any kind of content Google will be able to find it and could penalise your site in search rankings.
But just how does Google find and respond to this kind of duplicate content?
What are squeeze pages?
Squeeze pages can differ depending on which web team has created them, but they are often single pages which have been made to gather opt-in email address details from visitors.
Here’s an example of a squeeze page:
When we talk to businesses about writing headlines, whether it’s for a section of their website, a blog post or a press release, we often find that people want to use far too many words.
Yes, it’s important that anyone visiting your website or reading your copy is correctly informed, but the shorter, snappier headlines often get people’s attention much more, making visitors more likely to read on. And, these shorter headlines also have big benefits when it comes to search engine optimisation and how Google and Google News treats your content.
QR (or Quick Response) codes have been appearing in more and more places over the past few month, however, they’re not just quirky barcodes, in many ways it’s important that your business understands them and how they might be useful to you.
There are so many opportunities for small businesses to really make an impact online, whether it’s through a well designed website, regularly updated Facebook page or portfolio full of great work.
We’ve worked with all kinds of businesses, from not-for-profit organisations to retailers to service providers to help them improve their online presence.
So, we’ve collected together some top tips about getting started and most importantly, protecting your online reputation so you don’t rush into anything or make any mistakes.
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