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With the shake up with Google+ Local Places, Reviews have become a big factor in your search rankings and results. As a follow up to our post on getting you started on Google+ Local, here is the low-down on Reviews and what they mean for your business. Read more »

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Google places has recently faced a complete Google-overhaul, and the web-marketing giant have converted roughly 80 million Google Place Pages into the new and improved “Google+ Local” pages, integrating the local feel to the Google+ platform.

Its a pretty dramatic changeover, no doubt for the better – but like all big updates it can be a little disorientating for users and businesses. However, fear not! Codastar are here with a step by step guide to all the things you need to know about local search.

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The ‘Eleven Plus Exams’ social media package is a great example of how a striking design package can change the whole vision of your online image.

Eleven Plus Exams have a bright and punchy colour scheme, which Codastar have used as a base to not only make their pages stand out amongst the competition, but to tie all the platforms together for brand consistency.

The Twitter Page now has prominent contact information clear for all to see for the background design, for ease of contact and customer service.

The Facebook page have two new tabs integrated, with a coherent ‘about’ page, with user friendly links and information and a free newsletter sign up page displayed. The overall design is put together with conversion in mind, giving users optimum opportunity to click and contact.

The company Linkedin Page now has a sleek design, with all products and services clearly displayed and easy to navigate, and a strong ‘Facebook’ banner across the main page to encourage cross platform usage from their clients and customers.

Google+ carries a similar theme to the other platforms, using the same fun style image identifying the nature of the business in an instant for anyone viewing the page.

social-media-11-plus

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It is a well reknowned fact that social media is an important tool for promoting your brand and customer acquisition. But how exactly do you do this? What is the process that needs to take place for this to happen? Whatever your product or service, there are some universal techniques and tools that can be implemented to ensure you are successfully converting customers at every angle possible.

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Despite not being fully integrated into Twitter, their new service ‘Vine’ seems to have taken off rather well (although whether its because its shiny and new or because it has a really shot at a social standing we shall soon come to see) and everyone (business or otherwise) seems to be taking a hand to it and seeing how it works.

If you find yourself in a muddle, and tangled up in Vine(s), here’s our handy little guide with everything you need to know about it – for overall and for business. Read more »

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Singe-Page Application web design Vitalize

North London health food store Vitalize came to us for a website that could present their diet and nutrition advice effectively, encouraging visitors to go to their shop and clinic.

We created a fully responsive site that is very accessible. The scrollable homepage reveals links and calls-to-action to content from across the site so that visitors don’t miss any of Vitalize’s products or services.

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As a retailer of expedition and outdoor equipment, 1948 Original Equipment have a story to tell. A 1948 Landover of theirs still does the job it is perfect for (hence their name), and the firm want to supply people with goods that will let them live their life in the same mould – with the right, lasting tools liberating their inner explorer.

Facebook is perfect for the company to express and encourage this way of life through their products. The conversation they can engage in and the content they can upload really inspires confidence in the firm’s passion for what they do.

Having set up this dynamic, they needed a way to get the actual products to users on Facebook. It couldn’t just be a link to their own website that people would hopefully follow; a shopfront would have to appear on Facebook itself – in the middle of the conversation already going on.

They came to us to develop two Facebook apps for them: a storefront and a latest news page.

!948 Original Equipment Facebook App Design

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Smart Inventory Service Responsive Website Design

Offering property inventory services to letting agents, landlords and tenants in London and the South East, Smart Inventory Service came to us for a professional looking and user friendly e-commerce site that would help new clients get on board quickly.

Smart’s clients will quite often use their services to settle or prevent disputes. So it’s important that customers dealing with problems or stressful situations are able to get the ball rolling from the Smart website. We set up an online booking system that can handle payments, so registered clients can place bookings from the site itself. Additionally, they can download copies of their reports and images and see their invoice history – all direct from the site.

We also made sure the website is responsive to the device it is viewed on. If the client is visiting a property or trying to organize things on a lunch break (or wherever) they can do so just as easily on their phone or tablet as they could on a desktop.

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