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E-Bay Design Review: Tennyson Enterprise

E-Bay may have taken the back foot for a few years, but of late it has bounded back with added buzz, leaving e-tailers with more competition by the day. Fortunately for Tennyson Enterprise, they now have a new look selling page to leave the competition firmly in their wake.

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Why Responsive Web Design is a must for your SEO.

When it comes to SEO, Google really is the top dog. It has the largest market share of all the search engines, and as it has basically adopted itself as its own verb, what they say pretty much goes for all. So with Google stating that responsive web design is the ‘industry best practice’ it really is the best step forward for all websites to comply to keep ahead of the competition. No longer are ‘mobile’ and ‘desktop’ versions suitable. One singular adaptable responsive design is an absolute must. Don’t believe us? Here are some of the ways that responsive web design will benefit each area of your SEO strategy.

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The Beginner’s Guide to Responsive Web Design

Ipads, Iphones, Kindles, Netbooks, Laptops, Blackberries, even Google Glass – the number of devices we have and use in day to day life is growing by the minute. With 70% of users giving up on non-responsive websites within seconds, how can we prepare websites to fit ALL the specification of all the gadgets of today, yesterday, and tomorrow?

Meet the world of Responsive Web Design.

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Portfolio Copy: Vapormax Social Media Design Package.

Vapormax are at the cutting edge of quitting-smoking aids, and wanted their social media pages to not only enhance their social sales, but to have a cutting edge look to match their service, so came to Codastar for a makeover.

The once ‘linear’ looking Facebook page now boasts a top of the line ‘About Us’ tab, enhancing and explaining everything the company has to offer. The tab has scrolling images with calls to action/click-thrus on each, a brief synopsis of the positives of their products, as well as clear ringing endorsements from their features in the Guardian and similar.

The Twitter page design now features poloroid-style ‘snap shots’ of their products, with the full line-up in the cover banner image. The page is bold and bright, and also includes social feed logos encouraging cross platform engagement.

The Google+ page features a high quality banner image, an issue that many companies face when designing for Google+ due to its size. The image includes a website link and an array of products, with extensive company details and information for all customers old and new.

Last but not least is the new-look Linkedin page. With clickable scrolling banners linking to their main website and alternate social networks to connect with/on. The products tab now features key categories and information linking to the relevant pages, ensuring minimal drop out and maximum conversion.

 

social media package vapormax

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Is responsive web design right for your business?

Since the first web enabled mobile device hit the market back in 1996 (Thanks, Nokia!), mobile (and the emergence of tablet) technology and the way we access the internet has come on leaps and bounds. Today, we want everything and everything in an instant – including access to websites and information. If you can surf the tides of trend then your customers will thank you, and with the latest offering to user experience (amongst other things) being responsive design, we look at the pros, the cons, and overall whether a responsive website is right for your business.

“Is there a need for responsive web design?”

Did you know that in the UK alone consumer spending via mobiles and tablets is worth £8bn a year, with this set to triple (at minimum!) over the next five years to£ 23bn?* [*source:  Verdict]

Take into account that over 90% of people are within reaching distance of their mobile 24/7, and that half of these when looking to buy are more likely to buy from a mobile friendly site – it is no wonder that the webisphere have gone mobile/tablet/responsive crazy.

Did you know that there are more than 232 sizes of screen available on different devices?

Sure, once upon a time ‘mobile’ only versions of sites may have been of use. But now what? Create 232 different layouts to cover all your bases?  What about new emerging technologies? What happens then?

This is where responsive website design comes in. One layout that responds to the device that it is viewed on. One design that adapts and adjusts to the user and their chosen viewing device.

Gone in an instant are the worries and wads of cash you had lined up for the endless possibilities and versions of your website and subsequent multiple SEO strategies (read about the effect of responsive web design on your SEO here). Responsive could be the answer to all your questions. But are there any catches? Is it definitely the right step forward for you and your business?

The Pros

Aside from the obvious time and money go-to’s, what else is ‘in it’ for you?

1. Responsive websites are processed by the user browser (Chrome, Safari, etc) not your server, meaning the browser identifies and determines the kind of layout that will suit it best and re-arrange your information accordingly. 

2. Responsive design is already the ‘industry standard’ dictated by Google with impact on SEO rankings/listings. Websites that are not deemed ‘suitable’ to mobile/tablet and as a result yield higher bounce rates will be penalised.

3. Responsive design will deliver a consistent experience to your user across all platforms they choose to view it on. This will deliver a consistent experience and branding across all platforms, maintaining the best design and usability for each device encouraging customer loyalty due to their consistent customer experience.

4. It doesn’t matter how big or small the device is, your website will maintain its navigation and usability, allowing users to access all your information easily without a pixelated or ‘squashed’ look.

5. As an extension of pro number 3, if your website is mobile optimised, Google will rank you higher than those sites that are not. Google take  mobile sites into consideration when displaying results (particularly when searched via a mobile device).

The words of the Three Musketeers – “All for one and one for all” seems pretty appropriate here. One web layout for all devices….Ever.

The Cons

Responsive is obviously great. Really great. But with everything of course, there are always a few potential tripping points that are worth considering. Here are a few hurdles when it comes to responsive design:

1. Whilst some websites (with WordPress templates etc) being fairly easy to put together, a good responsive website design is anything but straightforward. It takes a long process to optimise a website just for one mobile – let alone all mobile and tablet devices.

2. Responsive website testing is incredibly thorough. Its very nature is to be suitable for all devices, desktops and similar – so testing must encompass all of these to ensure maximum and accurate usability.

3. Designing a responsive website requires a specific skill-set and specific talented individuals. (Fear not, you need look no further to cross this ‘con’ off your list as we are responsive web design specialists!)

4. Initially, there is a cost in setting up your responsive web design, and ensuring that it is testing and developed accurately and thoroughly to ensure the optimal outcome and optimal user experience for your end users.

5. Whilst responsive web design is fantastic, it is not the only thing that will please your customer. Potentially your website may need a redesign in other areas to ensure maximum user experience, that it is SEO ready, and that your content is easy to locate and is correct/in date/informative.

“Is it the right step for my business?”

Perhaps the ‘cons’ are still worth some time considering, however they really don’t rival the positives that would come from investing in responsive design for your business website.

Whether we like it or not, we live in a 24/7 tech world. We want everything now, now, now. Our expectations for websites, loading times, usability and content are high, and by using responsive web design the expectations would be met – in some cases even exceeded.  With that in mind, if given the choice to impress your visitors and convert them into paying customers – will you be making the switch?

The real question shouldn’t be ‘if’, but more a case of ‘when’.

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