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Facebook isn’t a ‘maybe’ for business success; its a ‘must’.

With more than billion active users every single month Facebook really is the site to be seen on. Despite the social scene becoming more and more important when it comes to B2C companies engaging with customers; its often neglected and as a more and more valuable tool for creating a real revenue and a hive of social sales activity.

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Portfolio Review: Simplexity Social Media Package

Simplexity had big plans for their social media strategy, so they needed their social media sites to resemble the paradise they so readily jet their customers off to. Fortunately for them, Codastar were on hand with their suitcase packed with their passport and primping skills!

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Portfolio Review: British Teddies Social Media Package.

The British Teddy Bear Company are as much an institution in Britain as the Queen and a good cup of tea. So naturally, Codastar wanted to give them the royal treatment with Social Media pages to reflect their natural

First up was the Twitter page for a very special (and very mischievous!) bear indeed – Student Bear. The Student Bear is part of an on-going competition for universities and students alike. The idea of the competition is for photos of the bears to be submitted via twitter using the ‘@’ or the hashtag in creative and clever poses and places.

With this in mind, the twitter background includes ‘Polaroid’ style photos of the bears in action, with a collage of bears in the background of the bio.

The Facebook page was far more diverse, with an interest in showcasing a selection of bears, as well as the student one.

Three tabs were developed; one for Florence Nightingale Bear, one for Armed Forces Bear, one for the Police Bear, and one for Student Bear.

Each tab was designed and created especially with each bear in mind, showcasing pictures of their celebrity friends, links back to the website to buy the bear of choice, as well as key areas detailing the charities and work that the company so selflessly carries out with every bear purchased.

Along with contact details, bear photos, corporate logos, calls to action and the back story of each bear, rest assured bear fans will be keen to explore the new page, and with a new ‘like’ are likely to make a fluffy new friend along the way.


Great British Bear Company Social Media Package

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Portfolio Review: Bright Talent Recruitment.

Bright Talent Recruitment are a company that revolves around communication – so with this in mind, they wanted to branch out with social networks to allow clients and candidates  alike to consult with them in a slightly more informal setting.  With this in mind, Codastar put together custom designs and bespoke Facebook tabs for them to hit the ground running within the social-sphere.

The Twitter page features the recruitment cartoon consultants, and the corporate colours across the bio and background alike. The page is simple and effective, with further information on how to find them on alternate websites/social networks too.

Their Google+ page follows suit to Twitter, with an eye-catching logo dominating the page, with clear contact details for further information beneath.

With Recruitment companies performing a lot of online networking within Linkedin, it was imperative that the services section fit the bill. The scrolling clickable images allow for cross platform engagement on Twitter and Facebook. The newly designed services page offer everything a cutting edge agency, included the option to submit CVs (whilst keeping ‘anonymous’ to suspecting employers on site), as well as client services such as executive search and job role submissions.

Finally, the Facebook page is the piece de résistance, with a cover banner design and a custom design ‘about’ tab.

The cover banner includes a call-to-action encouraging users to ‘like’ to find out more about the brand, with the continued branding featured in the imagery. The ‘About Tab’ features all the information that prospective clients and candidates alike would need to engage with the company. With sliding/changing photos, key bullet points exampling what it is that sets them ahead of their competition, and key services linked from featured buttons, the page is concise and clear in what they wish to achieve.

bright talent recruitment social media package

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Portfolio Review: Charlbury Dental Social Media Package

As a business that tends to turn the widest of smiles sour, Charlbury Dental have chosen a much friendlier approach when it comes to marketing their business – by embracing social media. Codastar have designed bespoke pages and apps for the team, ensuring a more personable approach to engaging with their patients.

Already having a few Google place reviews under their belt, Charlbury Dental now have an eye-catching and eye opening page, filled with the friendly faces of the team, alongside contact details and maps to ensure finding their surgery as easy as can be.

The surgery have also invested in a company page on Linkedin. With the continued branding, the Services page also boasts scrolling imagery linked to other social networks and their website, as well as a range of offerings, including a section for ‘nervous patients’ – one that would be very appreciated with some of the Codastar team!

Finally, the Facebook page has had its own makeover, with the continued branding and imagery, with their four bespoke tabs to create a ‘mini website’ feel for their users.

The tabs include an ‘About Us’ page; detailing clear calls-to-action (in the form of contact details and external website links) throughout, as well as a bit about their history. As well as the map detailed on the page, they have also invested in a separate tab deisgned specifically to feature and integrate Google Maps, with various options (street view, etc) to suit their user’s needs.

The third tab is dedicated to their newsletter, with a clear actionable function button to keep up to date with all their latest news offerings. Again, contact details and links to their website are kept clearly throughout.

The final tab is a custom designed contact form, allowing users to contact the surgery directly, without the need of a call or venturing away from Facebook. By integrating such a tool on site, they have limited the ‘drop out’ from asking those to register on their main website, and by allowing a forum for personable discussion, the team have eliminated the fall-out from the daunting task of finding (and visiting) a dentist!

With their new found, new look social sites, the team are set up to share many, many smiles from here on in!

Charlbury Dental Social Media Package


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