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You probably already use Analytics and are familiar with its outlay, and the pro’s for using such a tool. But did you know the Social benefits you can get from it too? With Social Media being an increasingly important marketing channel, measuring your results is something your business can simply not do without.  Read more »

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Google Plus, Twitter, Facebook, WordPress, Pinterest, and now Microsoft is launching their own Social Network. How on earth are we supposed to keep on top of it all? Fortunately, there are many, many, many different applications and programmes to help us out, and we have rounded up a few that are the available at the moment to make your ‘social’ life that little bit easier: Read more »

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The key to marketing today is ensuring that your website is fully integrated as part and parcel of your social media strategy. Part of this, is tying it into Facebook. We have already covered Open Graph , but another key area that needs to be factored into your website design is the use of Registration Plug Ins. What does this mean? Well, here is the low down:

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With Facebook having come on leaps and bounds from those first early days back in 2004, with new formats and facilities with each update, making it even more interchangeable – and in most cases, even more confusing.

So here is the low down on one of their “back office” features, and a beginners guide to what Open Graph is all about.

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new-youtube-homepageAs the second largest search engine, and the fact that internet video has seen explosive growth in the last few years, it isn’t a complete surprise that they have implemented a similar framework of Adwords tools similar to that of Daddy Google.

So here is everything you need to know about Google AdWords for Video, and how to use this new exciting tool for your business.

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There is no escaping it – keyword research is one of the most vitally important parts of your SEO marketing campaign, and it is one of the most common areas that corners are cut, having a massive impact on your search strategy. Without research, you could be targeting the wrong keywords altogether, or maybe not the most effective keywords you could optimise your website for to generate best return on investment.  Read more »

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Providing 400 online distance learning courses nationwide, it was important that Academy Zone’s social media presence was fun, funky and informative – and Codastar providing them with exactly that with their social media platforms redesigns.

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As you may or may not know, Google Penguin hit the webisphere in April , shaking up business and company websites here there and everywhere. Although the exact algorithms are a closely guarded secret at Google HQ, they have made clear that the overall update was focused to target those that violate the quality guidelines set out for search engines and content.

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