Things move fast in the web world. Find out about the
latest technologies and trends, and how to make your marketing
budget generate ROI.
Google has recently teamed up with the Citizens Advice Bureau to launch a new campaign to help both individuals and businesses stay safer online by giving them all kinds of tips and guidance.
A lot of companies are now present on social media channels, particularly Facebook, Twitter and Linkedin.
Some larger companies have a dedicated social media manager, in others the marketing team will send updates and engage with the community and in smaller businesses the managing director or one of the regular employees might tweet, update and talk to customers online instead.
However, it’s not just your company’s social media presence you need to consider, but what your other employees are saying on their personal online channels, even if they have nothing to do with the way your company engages online.
Most people who use the internet for information on a daily basis know what Google News is. They check it for all kinds of news, whether it’s a big, global iPhone announcement or a small local event in their home town.
But how do you get your content to show up on Google News and why is it so important?
A few weeks ago we discussed some of the changes made to Facebook at the annual f8 developers conference and asked how these changes to Facebook could affect businesses in the future.
Well since then there have been a few other changes, tweaks and new additions which we wanted to share with you and suggest how they could affect individuals and most importantly business pages in the next few months.
Google’s extremely popular suite of measurement tools, Google Analytics, has had a number of revamps over the past few months, most notably with the introduction of real-time statistics and figures that give you instant information about who’s visiting your website and how they’re engaging with your social media content.
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