So here is everything you need to know about Google AdWords for Video, and how to use this new exciting tool for your business.

What is Adwords for Video?

Put simply, Adwords for Video follows the exact same logic as Google text-base Adword system. By using keywords, your company can structure it so that your video advert appears during relevant video searches, and your company only pay for the targeted video ad’s that people actually view. You then, as always, have access to tools to quantify the information, accessing detailed data about how, when and where the ad’s were viewed.  What this means is that you can promote your video by keyword to appear in the YouTube search results, or choose to show your advert against content that your intended demographic is going to be most interested in, particular music genrés, sport, etc.

How Does it Work?

YouTube have simplified the offering across the board, and narrowed the video ad formats to four “TrueView” options, for which advertisers/companies pay when the video is viewed or started by a user – include TrueView in-stream, TrueView in-search, TrueView in-display and TrueView in-slate.

• TrueView in-stream: these are adverts that appear as a pre/mid roll on short or long form Youtube videos.
• TrueView in-search ads (formerly shown as “Promoted Videos”): these show up when people search on YouTube or Google video search.
• TrueView in-display (similar to the old Click-to-Play format) : these go onto the ‘Google Display’ network.
• TrueView in-slate: these appear in a “slate” of multiple videos before long-form video on YouTube.

Once you have selected which Video Adwords approach will work best for you, you will be able to view reports, containing information such as video views, view rate (how many times people click to play after seeing an impression on a display) , average cost-per-view, and more. (Note, a ‘view’ is classed as either 30 seconds, or the end of the advert, whichever the sooner). 

What Does it Mean for Business?

With any marketing strategy, knowledge is power, and previously other than using Video Content to promote on other social networks, it can be a rather undervalued tool in your social-tool belt. This new additions to You tube means you can diversify your approach even further.

Targeting:

With research and quantifiable data, you can use Video Adwords to target key demographics and customer bases. You can focus on interest groups, topics, specific brands or types of products, football teams, the options really are limitless. Associating your brand with a particular field of interest will cross sell your company, not only to the initial viewer, but if targeted to the ‘right’ video, will interest all those that user shares the video to, and subsequently view your advert as a result. 

Call to Actions: 

By using In-search and in-display videos that play on YouTube you can also include call-to-action overlay elements. It is easy to watch an advert, but is as easy to forget. How many times have you seen a bus advert, or something on television you’ll make a mental note of to check later, then forget to completely?

With calls to action, users can click at that exact moment, minimising your drop out rate and maximising conversion to video views.

With that in mind, we have put together a few steps and tips for you to ensure you are getting the most from your Keywords and your Business:

 Step 1. Forget everything you think you know…

It might seem a funny step 1, but the most common mistake made with keyword research begins with you.

Every business knows (or should know!) their service and product inside out. You are an industry expert. So you should know what your customer wants, right?

Well, you may have a really good “gut feeling” about what people search to find you, however you are viewing your site through a narrow lens, coming up with words that are maybe industry specific, technical, or too jargon-esque and not viable Google-y words that your actual market would use, which means the chances only a small % of your customers are probably finding you.

The second misconception with keywords, is that the more generic or more ‘big money’ terms are the most important for your rankings, which quite simply isn’t true. Being associated with a word that no-one would think to associate with your brand, no matter how much it is worth, is a waste of time and money. Remember, keywords are a two stage process. Not only do you need your customer to visit your site, but you need them to stick around too.

Step 2. Make a List.

So back to basics. What, as a business, do you actually do? Can you sum it up in an easily digestible  sentence? What do you provide your customers? Great service? Do you save them time or money? Free delivery? Cheapest prices? If you can surmise your business effectively and it will help defining the searches you want to be found for.

Where are you located / selling your products and services?

People are wise enough when using search engines to be specific, so they don’t have to scan through hundreds of pages to get a relevant match to their search.

Firstly, add to your list the locations in which you operate (if appropriate). Once you have that clear in your mind, you can start to compile some keywords. There are few ways to do this.

Brainstorm all the words that you, in your customers shoes, might search for when trying to find you. Think of the scenario they would be in to require your product or service, and as a result, what would they type into Google?

Avoid overly generic terms like “clothes” or “finance”, and go more for the niche areas you can really make a difference. The thing to bear in mind, is that the essence of keywords is to qualify your customers before they hit your site. The more generic the term, the less qualified they become. We’ll touch more on this in Step 4. 

Speak to your colleagues, regular customers, friends, associates. Ask them what they would search for using open questions (don’t ask “would you search for X” , more “What would you type in to find us?”). Do some competitive research – something easily done with effective use of Google Analytics. What are your competitors ranking for? What are their customers looking for?

Step 3. Check out the Tools.

So by this point, you have an extensive and coherent list to hand of words and phrases you might like to use and rank for, but how do you narrow it down to the sought after and suitable words and phrases to bring the most qualified traffic to your site.

As with most things, there are a number of great free tools online to help you along your way, and Keywords are no exception. By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term each day, how many times each month each search is performed on average, plus a whole host of other information. “Google Adwords“ is a free tool and a great first port of call. Check out “Google Suggest” as well, as it might throw up some ideas or synonyms you had not previously thought of.

Step 4. The Final Countdown.

With all your newly acquired information from the Research Tools, you are in a position to narrow down the words that will work for you.

So, firstly, lets expand on our earlier point – keywords are your personal tool for pre-qualifying your customers before they get to your website, which in turn, minimises your bounce rate from your landing page, and maximises conversions; a ‘win’ all round!

With this in mind, you need to group your keywords into two sections. First, look at the specifics of who you are and what you do as a brand. Secondly, look at more item/service specific terms to broaden your search base. Both these groups need to rank well, broad to describe what your website does, and specific for the level of qualified traffic.

For example; Say you run an e-commerce bakery, delivering cakes to order. It is natural to rank for broad terms such as “cakes for delivery” free delivery, bakery” etc.  These  will importantly tell Google what it is you ‘do’. But what cakes do you deliver? Wedding Cakes? Birthday Cakes? Gluten Free Cakes? By targetting these more specific terms, you will receive hits from a more specific customer on site.

What these more specific terms do is highlight you and your business as a ‘subject matter expert’ to Google, as the more targeted terms strengthen the theme you have created with your broader phrases. “The more you diversify and lengthen the term you are targeting, you are further qualifying and creating a ‘sales funnel’ of customers that are at a peak of conversion at the end of their search journey.

Step 5. Spread the SEO Love.

Now you have a list of highly focused keywords, so what next? In theory, at least some of these words should already feature within your site content, but chances are some won’t at all. You might be able to re-write your website copy and change the odd sentence where necessary. Alternatively, you could use this opportunity to give your website a content overhaul and start afresh to give the added ‘wow’ factor when visitors hit your page.

Add in new pages to support new words and phrases where appropriate, using unique content, contact details and calls to action to track and manage keywords on going, and see what is working for you.

Remember do not run the risk of ‘stuffing’ your pages with keywords that make no sort of literary sense to your end reader, and may well be penalised by Google as a result for essentially ‘spamming’ your pages. Keep it “normal”.

Don’t neglect the other areas that keywords can be inserted too. Look at your title tags, meta description tags, Alt/Anchor text to name a few. You’ll have spent a lot of time formulating the best words and phrases, make sure you use them to their maximum benefit, and as a result, maximise your ROI to its full potential.

[image via techiemania.com]

Start the Search.

In life, just because you are not part of a conversation, it doesn’t mean that the talk isn’t about you – and in social media it is no different. The difference is however, is that using social mediums such as Twitter, you are able to track and search to see what is being said, and respond accordingly. With approximately 340 millions tweets sent every day, chances are, some of these are going to be about you.

There are two ways or approaching the search tactic. First off, finding out what is being said about you. Remember that you might be mentioned, even if your handle isn’t included. A simple search on main page twitter can source any mentions you may have had and what conversations have taken place about you and in what context you have been mentioned:

You can either conduct searches manually, but one of the most effective ways is using a platform such as Tweetdeck, and add a column so all mentions of your brand or certain keywords flash up in one manageable place.

Once you start receiving these notifications, you can start responding accordingly. Get involved in the conversation, offer advice or information – thank people for shout outs and referrals. And of course, address any negative responses and comments with swift and excellent customer service tactics.

Secondly – see what is being said about your competition, there are always angles for marketing your brand. Avoid the hard sale, and go for the more ‘cheeky’ friendly approach when dealing with competition, offering discounts or offers if applicable to your service/product.

Negative reviews are as powerful as the positive when it comes to cross selling. A tweeter once mentioned a estate agent brand by name (who did not use social media) slating their poor service, and was promptly responded to with another agency offering their apologies and can they help instead. Said tweeter switched agencies and sold their property through the competition – which all started from just 140 characters.

Pictures Speak a Thousand Words.

With the uprise of forums like Pinterest and Instagram (which of course, is now owned by Facebook), using pictures to depict your brand  are crucial in today’s social circles. Did you know, for example, that pictures drive twice as much engagement on Facebook than text content? Use your imagination. You don’t need to just post images of your products or services, and don’t necessarily need to work in an industry or with a particularly creative edge (fashion and art etc) . Post images that inspire response and engagement, and if you are stuck for ideas – remember its social – get your customers and fans to post images of creative things they have done or can think of. Chances are, they’ll have lots of ideas to share with you. Which leads us nicely to….

Competitions.

There is nothing better to generate buzz around your products and services like a good old fashioned competition.

As above, images and photos can be part of this, and invite potential customers to not only take part, but then vote on the shortlist of entrants for the winner.

Firstly, ensure that fans are able to share the competition to their social network to increase virality. Word of mouth marketing is still one of the most important tools in the social media kit bag. Second – stay true to your brand. Offering a free i-pad when your company provides luxury pet bedding isn’t exactly relevant, and although it might expand your fan base, your key demographic will be filtered out. (Remember, quality, not quantity.) Thirdly, tailor competitions to the network you wish to engage. With Facebook, look at photography, Twitter, clever wordplay and hashtags.

Encourage Loyalty.

In sales, there is only one thing that is better than new business – and that is repeat business. In the age of social media, customers are behaving in new ways and have all new expectations – the key to loyalty is maximising these to the best of your ability.

One way (as employed by the Hilton group) was to develop a mobile application called “Top Guests” which was essentially, their version of Foursquare for the hospitality industry. It encourages check in’s at each hotel/B&B, and members can give Facebook Friends 25% discounts after doing so.

On-going discounts and online vouchers ‘exclusive’ to your social following are a great way of encouraging return custom, and when rewarding for sharing and retweeting, your followers will do a lot of your marketing work for you – increasing your reach and potential customer base.

Get Personal.

We covered elements of this via our “Humanizing your Brand” post, but it still stands as its own entity for maximising customer acquisition and retention here.

Personalising your approach to your customers on the basis of a tweet conversation or a board you have seen on Pinterest will give you extra credit, and make your customers feel special. On a similar note, going that extra mile for those customers that have a complaint, turn then from a detrimental voice into a social advocate.

“Live chats” are another great way of interacting and speaking with your (potential and existing) customer base. Host a talk/questions/posts on Facebook with a resident internal expert, enabling an almost ‘try before you buy’ type feel. In fashion, designers could talk about upcoming trends, a car company with a new technology, a pet store about a certain breed or animal. You already have experts in place (hey, that’s why you’re great at what you do, right?) so use the tools you have to publicize it to the wider community.

[image via piercemattiepublicrelations.com]

1. Timing is Everything.

It is all well and good using the likes of Facebook and Twitter, and having a presence. But what is the use of tweeting at 9am if your target audience won’t feasibly be online til around 6pm? Your post will be lost amidst hundreds of others, and your voice will be drowned out in its entirety. If you won’t be around, schedule tweets for later in the evening, remembering to check for replies and respond accordingly. Social Media is a 24/7 business, and even if you are sleeping – your key demographic might not be.

2. Google Tracking Code

It is a simple process adding your Google Tracking Code to your website, but have you added it to the Landing page for adverts you are running? Or even Facebook landing tabs for contests and promotions you are pushing? As great as Facebook Insights are, you simply cannot beat the information provided in analytics, and gathering key data on your campaigns are the key to your current and future success.

3. Hashtag Etiquette.

It is easy to get swept away with hashtags, and who can blame us – they are simple and effective, the two words we all love to hear in business! But make sure that any you do devise for tracking, competitions or otherwise. Keep them small and precise (nothing is disliked more than one that takes up half your allocated character limit when using it!) and do not add two words together that make puns or cannot be understood.

Also, ensure you do your hashtag research. Make sure you put together one that is not already in use, or can be associated with your company in a negative light and involve a lot of crossed wires.

4. You Tube.

Do you have your video content on Youtube? If so, the Youtube “featured video” tool is a great way of announcing new information, or simply going for the ‘wow’ factor for any first time visitors to your site. Simply set the ‘auto play’ function, and watch not only your video plays increase, but also your on channel engagement.

5. Social Cross Over.

So you have your welcome page when people hit your website, and you have the thank you page that followers after the transaction/application/contact form has been completed. But does that final screen have a “tweet this/like this” button? After all, they took the time to complete the information in the first place, why not add the option of one final click?

Build to scale with added widgets on your website interface and do so where the viewer is able to actually dedicate time to click, increasing cross over and conversion.

6. Action!

There are always two halves to any social media campaign, part one being the informative posts, part two being all about the interaction. Of course, interesting and discussion worthy posts will always encourage conversation, but giving your audience an added nudge will always light the conversational spark. Use action word like “out now”, “I bet you didn’t know that..” “Check this….” etc. These engage readers to go further than passing over your update/tweet without a second thought, as links with limited space/characters give little or no information at all thus negating any trust/authority that link/site may already hold (for example, if you openly tweeted from the BBC website, people are more likely to open a source that is well known, than a potentially spammy-looking domain with questionable intentions).

7. Google’s Remarketing Code.

Another piece of code that is worth using if you don’t already is the Google Remarketing Code. Much like the tracking code we mentioned earlier, it is easily added to your site & Facebook page, and makes for a great spread for your Google Adword Adverts. As fanbase’s and Facebook make for a captive fan base, your target range is increased significantly, upping your reach and expanding your potential client base.

The biggest issue we find with email communication is the assurance that the mail will not only be delivered, but also read. Think about it for a moment – how quickly do you check and read a text message compared to an email which is quickly deleted or a Social Media update perhaps left til a lunch break?  Reaching 95% of UK mobile users and up to 5 billion people worldwide, the humble text message is one of the most trusted and effective forms of modern day communication.

Reach a Broad Consumer Base With Ease.

The temptation in today’s Mobile World is to go ahead with something smart, innovative, and ultimately – costly. With so many considerations and challenges with mobile – namely the “Apple vs. Android” conundrum and what suits each phone/operating system and poses many issues. And of course, in the US especially, a large number of users still don’t have or use a smartphone at all, finding the basic functions of the older models more than capable of fulfilling their needs.

A text message on the other hand, is relatively inexpensive, and compatible on all devices, smartphone or otherwise. For small medium businesses with perhaps a smaller marketing budget than the larger corporations, text messaging should be a great tool in addition to their arsenal going forward.

Careful Content.

Although it is an easy method of reaching your customer base, as always (and more so with texting) content should always be at the forefront of your consideration.  Firstly, you have a limited number of characters to work with, so be concise without losing important information.

Using a mobile as a form of contact is always deemed rather personal, and it is crucial the content is in no way deemed “spammy” to the receiver. Add in too much generic sales jargon and you instantly switch off your audience and taint your brand. By focusing on a customer service angle, you are intent in improving customer experience, and the best sort of customer is of the loyal variety – thus increasing sales as an indirect result.

Use text messaging as a means to save them time, and ease their purchase. Text receipts for example for travel companies, alerts that your transport is running late, your food order is on its way, then using a text to rate the service for experience (an easy 1-5 or request a call back scenario).

Service alerts and reminders are another great angle to take, and another indirect sales method that could work for your business. Maintain an opt in mobile list for customers that are interested in your services and potential last minute deals and offers. Hair salons with cancellations on a much sought after slot on a weekend, a new delivery or last minute rush of sale on products you can see that they have purchased previously. Not only do you have a happy customer for the thoughtful update, but you could add revenue you might have previously missed out on.

Everyone appreciates an effort to make their lives a little easier, and text messages are a quick and simple way of doing just that. 

Integrate with Social Media.

You may or may not already have a location based campaign linked to your business, encouraging your base to use mobile apps to “check in” at your location for the opportunity to get offers and discounts sent to their phone. This form of marketing gives you an ‘opt in’ mobile list right at the point of sale. You can use this information to tailor offers to past geographical location and past purchase history, and use this information to provide services and products that will interest them most.

The key to successful text message marketing, is that you have permission to contact customers in this rather intimate personal way – and those that are using your mobile check in are waving from afar, letting you know they are open to SMS marketing. When broached with careful content, there is a field of potential consumers ready and waiting for your text.

[image via seekersportal.wordpress.com]

Targeted Updates.

Falcon received the full treatment, with a slick overhaul of their Facebook, Twitter, Linkedin and Google+ pages.

The Recruitment industry is one that customer/client engagement is key, and a consistent branding across all platforms is part and parcel of promoting a strong social media strategy.

Step one was including company imagery as a striking background image for twitter, and a prominent logo for Google+.

For Linkedin, we developed their “services” page, showcasing their strongest skills and services, carefully constructed to maximise ease of use for their users, and presenting their content in a clear and concise fashion to maximise their online reach.

With the implementation of Timeline and Tabs, Facebook has progressively become more a “mini website” than a page, making design and development more important than ever.

Falcon now have an eye catching cover banner and profile image, and a bespoke “About” Tab, depicting clear calls to action and contact details, with links back to their main site for further information.

Be There.

It seems like an obvious first step, but having a Facebook/Pinterest/Twitter page simply isn’t enough, you need to be actively using it. By creating social media spaces you are opening your company up for a dialogue with your customers – it is very much a two way street. The essence of a social community is being able to speak on a level playing field and in today’s “here and now” society, if you aren’t going to listen, they are going to go elsewhere to people that do. More and more big-brand companies are buying into the idea that Social Media is more about customer service than the hard drive of sales and marketing that has been followed before.(though bear in mind, as an onset of great customer service, you will achieve with customer loyalty and recommendation)

Who are You?

Developing a personality for your business is crucial when looking to humanize your brand. Injecting a bit of feeling into your tweets and posts really does make the difference from robotic to readable.

Who are you? Well, this is where you can start being really creative. Think outside the box. Just because you have what could be perceived as a potentially bland product that doesn’t mean that you are limited in any way. Create a list of adjectives, imagine your a personified business sat next to you – what would they be like? What would they be wearing? Are they fun? Serious? Outdoorsy? Corporate? Bear in mind, that sometimes the long hard look in the mirror isn’t always a flattering one, but this is the perfect chance to  change for the better, and invent a ‘new you’ for the world to see.

Not only will this sort of clarity give you a great insight into how to proceed online, but finding out “who you are” is a great tool for reflecting on your internal company culture. Knowing how your ‘brand’ should speak and behave will be a clear indication of how you and your employees need to as well.

Content.

When it comes to social media, its not just what you are saying, but how you are saying it. Once you have your “personality” on paper, think about how you would “say” things online. Throwing in popular slang terms (within reason of course), references to popular culture or the use of the odd pun can really show your connection to the rest of the world, and that you aren’t a suit posting from a white room somewhere in the middle of corporate nowhere.

Once you have nailed the tone, the rest of your writing becomes instantly more engaging. Remember, your social spaces are for your customers/fans/followers, not just a platform to spam them with product updates. Ask questions, engage, create competitions, encourage your base to interact with you. Levi’s are a great example of engaging their audience with clever content and posting. Not only did they create an entire series of videos (which in turn created more content!) featuring customers in their products, but they also discovered a need for a new line of clothing for urban bike riders via their networks, and developed accordingly, hearing and addressing the needs of their customers.

Backstage Passes.

Lets face it, as humans, we are a sucker for any insider gossip and knowledge. Reality shows, magazines – and with companies we are no different. Posting ‘behind the scenes’ images or content or showing an insight into the day to day workings of the company is a really great way of stripping away the corporate banner and replacing it with a human face.

It could be something simple, like an employee on their birthday blowing out a candle on a birthday cupcake, or posting doodles of designs for the makings of new products. If you support a charity in fancy dress, or someone is running a marathon – talk about it. Employees are the most authentic representation of your brand and can really work wonders on a social platform.

Rewards.

Freebies and competitions are a great way of not only engaging with your audience on a more personal level, but are a great way (if done properly) expanding your social reach.

For example; A bakery in Washington gave away a free bagel for every person that shared their page on Facebook and gained X amount of likes from their friends. The idea started as a small concept, but really took off and resulted in thousands of likes from a local audience. This set up a platform for great local interation and encouraged regular deals and offers, and with posts such as “fresh out the oven – get down before they’re all gone!” with an image of fresh donuts and bagels around lunch time really sparked sales and turned their business into a booming success.

Think about what your fans and followers really want – and if you don’t know – ask them! Ask ‘questions’ on Facebook and give fans an option to vote for the prize or competition they want to see and be involved with. Remember, as well as rewarding your customers with something for free, make sure there is a follow up – a photo of the customer with the product posted on your wall or twitter, a review of your service that can be proudly displayed online. People are more than happy to oblige in most cases – especially for freebies.

[image via implyzesty.com ]

Here at Codastar we are feeling the Social Media buzz of late with ever increasing followers,likes, and business and have decided to celebrate – and include one very lucky person in the process!

We will pull a name out of a (fairly large!) hat, and the winner will receive a Facebook Cover banner and profile design for their business.

How do you enter such a fabulous competition? Its easy – just ‘like’ us on Facebook! Once we hit 1000 we shall randomly chose our winner. Couldn’t be simpler!

So find us, tell your friends, share the page, and best of luck!

Your Profile Picture and Cover Banner.

The first thing visitors will see when they hit your profile is your brand new Cover Banner and Profile picture combo – this will be their first impression of your business. But how do you pick the right picture? Go for something dynamic, something that represents what your business is all about. It needs to look really good and make a great impression on the visitors to your page. Don’t just stick your logo in big across the cover or use a boring plain background. Make sure it is a good design that reflects your level of professionalism of your company.

There are (Facebook) guidelines on how your image should be used, and of course, good protocol on what you choose. For instance, the cover photo dimensions are 850 pixels x 315 pixels, meaning a regular photo/image will tend to look stretched and of low quality if used as your main image.

Facebook have also specified that there are restrictions on what can not be featured on your image, such as calls to action, contact details, etc. (Many businesses choose to ignore these restrictions for the time being and ask us to put their contact details in the timeline cover). These restrictions aside, you have a great scope for creativity and designing an eye-catching and effective Timeline Banner.

Milestones.

With the new ‘Timeline’ it is incredibly easy for your customers and fans to view each and every event and update you have ever posted, dating back to the very conception of your page. The posts from your fans are now displayed in a separate area, so your Timeline is purely focused on your story and what you have to say.

What are Milestones? Well, they are whatever you want them to be. A new product launch, a new mobile app, the day you moved offices, appointment of new staff. As long as they are relevant to your business, they really are up to you. Remember, the more visually engaging your Timeline, the better.

About.

The About section is featured rather more prominently with Timeline, so now is the time to pay closer attention to the information you have included, and the details you have written probably years ago and not since changed. Include opening times, contact details, and most importantly, what you do. Be mindful, and write in a tone that is informative but not corporate and could be constrewed as ‘socially’ boring.

Pinned Featured Posts.

With any of your posts, you can chose for one of these to be featured at the top of your page. This will last for up to 7 days (unless you choose to change it early). This is a chance to get creative with your content, and post something that will really grab the attention of your Fans each time they visit your page.

Highlights.

As you can see on your timeline, the page is divided into two columns. Each post you create is subsequently posted on alternate sides. If you ‘highlight’ a post (by clicking on the right hand side on the button) you can set any of these to be displayed prominently across both sides of the page. This is great for displaying new product photos, video content, links to landing pages on site, letting you really show off your business to the max.

Facebook Offers.

With Timeline, the hope is you’ll be better able to Like-Gate your offers and exclusive content, which is where the use of Offers will greatly into play. A feature to soon me rolled out to the masses, you will be able to post Facebook specific offers for your fans to claim buy clicking the button/link on the post.

This is a great offering for small/medium sized businesses to get your name out there. Remember; the business goal you should keep in mind is not just to attract visitors to your Facebook page, but to convert these visitors into fans and then, possibly, customers.

 Tabs & Apps.

This is probably the most important addition to Facebook for your marketing strategy, and will be a powerful tool in promoting your brand effectively. 

In short, Apps are the new Tabs! You now have 4 ‘Apps’ on constant display underneath your cover image, and can utilize up to 12 custom ones on your timeline overall. These apps each have a unique URL, which is not only a handy tool for driving traffic and link building for a particular area off site, but promoting your business to its entirety.  Don’t forget to create a custom image for your specific apps too, to catch fan’s eyes and encourage a click to find out more. Note; custom images can’t be used for the ‘likes’ or ‘photo’ apps. You can see ours on the picture above for Web and Facebook Design.

Vanity URL/Branding.

As mentioned above, your Apps can now have unique URLs, but as well as this, it is worth noting that Facebook have removed the miminum of 25 Fans/Followers to claim your unique vanity URL, which is great for smaller businesses or those just starting out on Facebook. Having your personal URL is great for advertising and sharing your page, as it is easy to locate and remember.

Choose your URL wisely, as once you pass 100 fans/followers, you can’t change it and would have to drop below that threshold to change it again.stuck with the name you chose when you started.