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Tag Clouds: All you Need to Know

Posted on February 3, 2012 by sarah

When you visit a website, do you see a list of seemingly random keywords and phrases in different fonts and colours?  That is what is known as a ‘Tag Cloud’.

A Tag (according to Wikipedia) is“a (relevant) keyword or term associated with or assigned to a piece of information (e.g. a picture, article, or video clip), thus describing the item and enabling keyword-based classification of information…. A tag cloud is a visual depiction of the tags (topics) on a website”

In laments terms, tags are like category labels, much like sections on an online media store. They help you find similar articles, posts and blogs that have something in common. Tags are usually listed alphabetically, Continue reading →

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How to Get the Most from your Landing Page

Posted on January 30, 2012 by sarah

Its a tough time out there, financially speaking. Campaigns are cut, budgets belted, and “money management” seems to be on the tips of everyone’s tongues at the monthly meetings.

In the past, websites were built, and clicks were sent directly to the homepage of said site. Nowadays, companies invest thousands of revenue into tailored and specific landing pages for every keyword and every advert, leaving the smaller more money-conscious business behind. Or has it?

Continue reading →

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A New Social Look for Chalet 11: Facebook Page Design Review

Posted on January 27, 2012 by sarah

After a complete renovation at this boutique Ski Resort, the team at Chalet 11 came to Codastar looking for a new image for their Social side – specifically; their Facebook page.

facebook page design agency

The Chalet at 11° East is a luxury, exclusive ski resort in Austria, and naturally wanted their Facebook page to reflect their upmarket image. Codastar were quick on the case, and designed a sleek and sophisticated look to compliment their online image, as well as attract their targeted customer base.

With scrolling images showcasing their stylish accommodation, and prominent contact details to maximise customer conversion, Chalet 11 stand out ahead of their competition, and have increased their online social presence ten fold.

We are currently running a fantastic value Social Media package for all your design needs. If you would to find out more about this, or any other of our services, then please get in touch with us here at Codastar.

 

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Is Affiliate Marketing Right For You?

Posted on January 27, 2012 by sarah

The affiliate marketing model is a method whereby one business rewards another business for sending them customers, visitors, and/or sales. The reward usually consists of a percentage of said sale, namely in the form of commission. In the right markets, there is great potential to make a lot of money – but is it right for you? Check out our list of ‘pro’s and con’s’ to see if this strategy would be beneficial to your business: Continue reading →

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5 Things you Need to Know about New Google Search:

Posted on January 19, 2012 by sarah

With a new revamp from our friends over at Google and their launch of “Search Plus Your World”, this newest update has faced mixed reviews from the public.

But what has actually changed, and how does this impact your online marketing? Check out the 5 things you need to know about their latest update: Continue reading →

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